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12 failed products in Apple’s history
Apple has managed to create an image of the ideal company, every product that becomes a cult, and for many years the image of excellent sale. But not every step in the history of the business empire of Steve Jobs was right.
Today, Jobs is remembered as the “father of the digital revolution” that created the iPod, the smartphone iPhone, Tablet iPad, running the store App Store and the operating system Mac OS X. Popular Apple Soup really made famous throughout the world. But deep in the archives of the Cupertino store information about a variety of devices, which have become a real commercial failure. Some products are doomed to failure adequately inflated price, while others were poorly thought out both in terms of functional and technically or simply ahead of their time. The list Vestifinance devices Apple, has failed.
1. USB-mouse-shaped washers
Computer mouse in the form of washers was released by Apple in 1998. One of the features of the mouse was a connection via USB. At that time, most of these devices are connected to a specific port. Consumers did not like the shape that resembled a hockey puck. Two years later, after the mouse had to stop the sale.
2. Macintosh TV
In 1993, long before the idea of Internet TV Apple executives decided that the company should create their own TV. This, of course, not Apple TV, as we see it today, but just a TV that can be used as a monitor. Why is it needed? About the same question asked yourself potential consumers. The vast majority of them decided not to spend about $ 2,000 on hybrid monitor and TV, which was not able to broadcast the television signal simultaneously with the operation of the computer.
Apple and Japanese Bandai tried to launch a joint project of the game. Japanese Americans have done for the console called Pippin, and the Americans were convinced that unleash it in the United States. The console has sold 42,000 copies, which sounds ridiculous against the background of Records Nintendo. Recall that the Japanese player in the late eighties managed to create a console, whose sales have reached 61 million copies. Compare your scores with Nintendo and other heavyweights sector, Apple decided to close the project.
4. Apple III
We in any case do not undertake to condemn Apple III as such. It really is a breakthrough computer model, which is largely ahead of its time. However, the first batch of devices really failed. Problems arose because of a new way of linking the chips on the motherboard. Apple had to withdraw 14,000 Apple III and rework them completely. As a result, the timeline of Apple devices, the third model was the only one for which separately indicate the results before and after the revision.
5. Apple MessagePad
Remember the acronym PDA? Compact personal computers for a long time considered the most fashionable devices on the market, and Apple MessagePad series has become one of the first in the world. Run it back in 1987. These devices are also known by the name of the operating system Newton, on which they worked. The so-called Newton PDA failed to win the market, but competitors have developed more successful designs and gradually squeezed out of Apple this niche.
6. Apple Quicktake
Apple QuickTake has become one of the world’s first digital camera. She appeared on store shelves in 1994 and clearly ahead of its time. In an era of dominance of traditional photography and such famous companies like Kodak, QuickTake received the status of a white crow. And the quality of the photos while left much to be desired. In 1997, Apple had to stop selling the camera, did not find a place in the market.
7. Macintosh Portable
The first Apple notebook laptop can be called only with great reserve. It was heavy, cumbersome, and in layout different from the familiar to us leptopa. Device liked critics, but sales fell short of expectations. This is not surprising, given that the Macintosh Portable was worth more than $ 7 000. The problem was the decision by Apple engineers to achieve maximum performance and to ignore the question of the weight and cost of the laptop. Potential buyers did not understand, except for the price than the product is different from the usual Macintosh.
8. Power Mac G4 Cube
Power Mac G4 Cube, and by today’s standards looks great. This system unit Apple entered the market in 2000 and immediately attracted the attention of appearance. However, the functionality was unsatisfactory. In the block even no place cooler, resulting in overheating. And the price of $ 1.8 thousand. Not allowed to sell it as a real alternative to comparable characteristics PC. In 2001, it was necessary to remove Power Mac G4 Cube production.
9. iPod Hi-Fi
No wonder Apple has decided to buy the manufacturer of headphones and audio Beats: own design company from Cupertino in this field do not always live up to expectations. Speakers for iPod called the iPod Hi-Fi, released on the market in 2006, critics have liked because of its appearance, but immediately came under a storm of criticism because of the poor quality of sound reproduction. Less than a year after the start of sales of this product had to be liquidated.
10. Rokr E1
The first thing that comes to mind: the device with the same name can not sell well. But an unusual name for a mobile phone, created in 2005, most likely invented by Apple partners from Motorola. ROKR resembles the famous Razr. He was able to connect to the company store Apple – iTunes, but potential buyers are not interested. Too slowly worked this miracle gadget, and too little memory he had to download something from iTunes. Term life ROKR E1 – 1 year.
11. Socks for iPod
In 2004, at the peak of popularity of Apple iPod marketers were willing to go all out, just to come up with even some product that could be sold in conjunction with the player. One of the most inappropriate decisions was the release of covers for the iPod in the form of socks. The manufacturers were selling much more ergonomic cases, moreover, to wear the iPod itself was not visible, and everyone wanted to put it on display.
12. Bluetooth-Headset for iPhone
In 2007, the market has not only the iPhone, but Bluetooth-headset for him. Unlike a smartphone, the headset does not become legendary. The popularity of these devices quickly petered out, in addition, the development of the competitors have been cheaper and more efficient that the proposed Apple. Yet two years product on the market lasted. Since then, a shop selling only Apple headset from third-party developers.
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