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5 tricks Apple, which force people to buy new iPhone
Only during the first weekend, Apple sold more than 10 million iPhone and iPhone 6 6 Plus. This means that many people have already got the new “apple” smartphone. However, according to the publication Gigamir, there is a high probability that the users have been misled. The publication lists five techniques used by Apple, to achieve record sales of new products.
5. iPhone begin to “slow down” in anticipation of the release of new models
Researchers have established that, in anticipation of the release of new models of iPhone owners are “apple” smartphone often complain that the device starts running slower. Analyze requests «iPhone slow» (iPhone slow) using the service Google Trends shows trends in Internet search, the researchers found their sharp spikes just before the release of the new generation iPhone.
There is a “conspiracy theory”, according to which slow down the iPhone and iPad can be a deliberate move by Apple, designed to boost sales of new gadgets. Although tangible evidence in its favor is not. The more likely reason – the human psychology. The user may feel that its smartphone operating normally until the hearing until after the release of a new version of the device. Such information is likely to cause a person to think about what his smartphone, perhaps is not so good.
4. The trick with the photographer who makes the iPhone 6 is thinner than they are
Presenting the new devices in Apple declared “the biggest update in the history of the iPhone». Such steel model of the iPhone 6 and iPhone 6 Plus – with screen sizes of 4.7 and 5.5 inches, respectively. Dimensions iPhone 6 – 138 × 67 mm in length and width. iPhone 6 Plus, in turn, is a full Phablet length and width 158 x 78 mm. Both smartphones thinner than its predecessor, if the thickness of the iPhone 5s was 7.6 mm, the iPhone 6 – 6.9 m, and the iPhone 6 Plus – 7,1 mm.
At the presentation of Apple showed a slide on which compared the thickness of the iPhone 5s, iPhone 6 and iPhone 6 Plus: 7,6 mm, 6.9 mm and 7.1 mm, respectively. Bloggers suspect that Apple could use an optical illusion to inflate the characteristics of the smartphone. The company did not consider the thickness of the protective glass and the back of the smartphone. They add the iPhone 6 and iPhone 6 Plus a few tenths of a millimeter. In addition, when calculating the thickness of the “sixes” in Apple does not take into account the height of the projection of the ring chamber.
3. Promotion of iPhone using stars
In the presentation of iPhone 6 and iPhone 6 Plus participated popular Irish rock band U2, then Tim Cook announced that every user of iTunes will receive a gift – a new album «Songs of Innocence» totally free . According to some reports, Apple has managed a wide gesture American company not less than $ 100 million.
2. Creating artificial scarcity
Last year, Apple had a deficit iPhone 5s in a gold case. What lesson made Apple? In August 2014, the company was having real difficulty in production and users are beginning to speculate whether the delayed release of the new iPhone, notes resource. When one of the largest companies in the world is faced with downtime, a month before the release of a new product, it is cause for concern. However, production problem did not affect the launch of iPhone 6. However, users expect the deficit devices. For what purpose it is done, the author asks? Research suggests that consumers love exclusivity more than the real products. People are willing to fight to buy products that are not available to other users.
When it became clear that China will get the new iPhone is a week later than the rest of the world, people are lining up to buy the iPhone on the black market with a huge margin. At customs confiscated thousands of iPhone, that people were hiding in everything from boxes of chocolates to their underwear.
1. New applications that do not set the majority of people
What users are doing with the phone, send SMS, call, communicate in social networks, play games, take pictures. If you are not a professional photographer, then you no matter how improved camera, says the author. So why do we need the best features? To install more apps? The numbers say otherwise.
The average American does not load on a single iPhone application. Only 7% of smartphone owners download more than five applications per month. These are people who spend so much time that you forget how to communicate with other people. And for the rest do not need any other application. And since we do not need an application, we do not need a phone with a 10% increase in productivity or Apple offers the status icon for a few hundred dollars. So when you ask yourself, “Do I really need a new phone because it can be bought, the answer is almost always no,” the author concludes.
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