7 Success Secrets of Steve Jobs




Should look at the global economy, and catches the eye of others unlike Apple company competitors. It is the only corporation that always tends to revolutionary heights. The lowest common denominator – not for her. How did Steve Jobs – after he spent a decade in exile, excommunicated from his creation, watching as wonderful island becomes dull and drab as his colonize and completely erase his cultural memory – to breathe the spirit of greatness in the company?


October 5, 2011, he was gone. Edition Harward Business Review compile aphorisms of Jobs with seven lessons for those people who are eager to succeed in the twenty-first century.

Purpose. “Will the end of life to sell soda or want to change the world?” – The famous question posed by Steve John Scully. In other words, spend life in a job that does not inspire you, the work which is not worth it and do not speak to your soul?

Design. “Design – a special word. Many people think that the design – it’s appearance. Dig deeper design – this is how the thing was designed and how it works. ” In whatever field you may have worked, look at what Apple has created with the design, how deeply they took possession of it. In fact, the company has transformed the entire industry. You do not say that Gap has transformed light industry? That McDonald has changed our understanding of nutrition? No, a thousand times no!

Greatness in all. “To a beautiful chest of drawers will beat the master is not behind the plywood, even this side faces the wall and nobody sees.” We are drowning in an ocean of boring, predictable and insignificant trivia. If you want to rise above the ocean of mediocrity, is not limited to a month to deliver the next 99 ticks innovation. Aim for a genuine and not imaginary greatness.

Taste. “The only problem Microsoft – lack of taste. They have absolutely no taste. ” For great things requires not only the legions of the army of accountants and diligent workers – requires education, cultural judgment, in other words – the taste. I do not want to offend anyone (provoke – I want to), but the opposite taste – vulgarity, and we just got to the climax of vulgarity in the history of mankind. In the modern world, serving you the seller is unable to pronounce your name (and you – it) in huge department stores forget to tidy chock full of shelves, commodity becomes cheaper every day, and it looks as if it was created in the intoxicating dreams producer realiti- show, Frankenstein and comic book writer. In this comic a little bit of flavor – a superweapon.

Build the house. “Your work is a big part of life. Satisfaction will receive only one who truly believes in his work. And to believe in order to do something worthwhile, you must love their job. ” And if you have enough courage to take up his life’s work, so to build a temple, not a kennel. If masterpiece to put on the shelf in the supermarket, will be released about what reasoned legendary Ferran Adria, the genius of the chefs when he was asked to apply an unheard-of, the revolutionary technology of molecular gastronomy at KFC: it is good for advertising, but because in the fast food visitor zaglotnet food and forget . He would not relish, he does not appreciate the taste. Shades of complexity, finely worked details, inspiration, creativity – all that is a masterpiece that requires a temple, in a place where people can work to discover, explore, evaluate. A place in which people are ready to surprise and delight. The economy of these two conditions should complement each other: if you want to know why does not work this temple as Sony Style, and here the answer is simple: the temple is empty, instead of a masterpiece in it put a cheapie. But the Apple Store – one of the most successful retail chains in today’s business, and the success it has provided not only excellent products, not only a breakthrough design, but also provide the buyer with a beautifully decorated place where customers enjoy and new technologies, and design. Understand?

Do not build a casino. “Reducing costs will not save Apple. Only innovation will pull the company out of the swamp. ” This principle is just not difficult to understand – difficult to implement. Think about it: how much Apple’s debts? Zero. Not in the sense of, “some a couple of million”, and in the sense of “a single cent”. In an era when more and more difficult to resist the temptations of glittering casino capitalism, Apple has implemented in practice, then, in the name of what many organizations are struggling and can not possibly get: the corporation has built with so reliable financial management – the guns can not break through a gap in the defense. Steve did not involve inviting lights and the roar of the gaming machine, spits jackpot – he built forever.

No compromise – only the best. “We created the Mac is not for others, but for themselves. Point. ” Conventional wisdom – Steve never listened to the customers. He himself boasted that. But tell me, do you know of another director general, who is so not listened to for customers that took the time to respond to the letter of the boy-fan (or even a troll)? Steve was obsessed with attention to detail: and yes, he did not “listen”, he wanted to guess the most incredible expectations, and then another, and make a leap of faith – far beyond just what clients dared to hope. That’s what he was doing, and was not looking for the lowest common denominator of current trends and the changing tastes did not indulge. Jumping over the head of customer – did not create a new product, and entirely new markets. With this logic, Apple gave rise to the ready or updated the market after market.

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