_Apple and Samsung again lose market share

Aug

23

2018

on European smartphone market
Apple and Samsung both lost significant market share in the European smartphone market last spring. This can be deduced from figures from the research bureau IDC. Samsung lost 15 percent last quarter, Apple 10 percent.

Where Apple and Samsung together in the spring of last year together more than seventeen million smartphones delivered in Europe, there are now less than fifteen million. The decline of 15 and 10 percent is higher than the decline on the smartphone market in Europe as a whole, because it decreased by 4.5 percent. Thus it seems that the current generation of smartphones from both manufacturers are less popular than their predecessors. It is the second quarter in a row that the deliveries of both market leaders decreased.

Especially Huawei and Xiaomi benefit from the decline of both market leaders, The Verge reports on the basis of the IDC figures. Deliveries of Huawei smartphones increased by 75 percent. This is partly due to the P20 Pro , which came out this spring and received a positive reception from reviewers due to the good battery life and the innovative camera setup with three cameras at the rear. Huawei has now taken the second place on the smartphone market in Europe from Apple. Deliveries from Apple are likely to rise again from September, as new iPhones come out. Xiaomi delivered a million smartphones in Europe last quarter, much more than the 18,000 of a year ago. This is because it has started offering appliances in more countries.

The figures mention the Chinese manufacturer Wiko, of French origin, as the number five on the European smartphone market. IDC does not mention the deliveries of HMD, the Finnish company that has a license to the Nokia brand and that according to Canalys figures belongs in the European top five.

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