About 83% of the programs in the App Store attributed to the “zombie applications”




By publishing achieve their online stores, Apple and Google are often emphasize the number of available programs. However, according to recent studies, nearly 83% of games and applications in the App Store are “dead”, with signs of improvement is not observed.


“Zombie applications” Adjust analysts call these developments, which do not fall in any of the 40,000 App Store charts and actually go unnoticed by users.

Most owners of iOS-devices in the selection of applications oriented to different rankings. If the program is not in these lists, it is not popular, the number of downloads of its minimum or even zero, so even accidentally has found its users have this program unattended. According to a study Adjust, from nearly 1.37 million applications in the App Store over 1.13 million relate to the “zombie”.

Analysts pointed to a nasty tendency for Apple – the ratio downloaded “live” applications and “dead” is constantly changing in favor of the latter. So, at the beginning of last year, “zombie programs” was 74%, and at the end of the year – 83%.


Adjust the company specializes in tracking user behavior after downloading the app and re-targeytinge. With the service marketers can learn how people use the application, how long and how often it contains. Realtime analytics platform also allows you to keep track of where they come from the most valuable users.


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