ACM: detection of adblockers without permission is not illegal in the Netherlands




Dutch websites can detect adblockers, in the Authority’s Consumer & Market. Websites do not inform users about the detection and also having to ask permission, thanks to an exception to the European directive.

The Dutch cookie law requires that sites should provide information to visitors about running scripts as for the placement of cookies, the so-called cookie message, which also requires the consent. Also, the detecting adblockers done on the basis of such a script, clarified by the European Commission last week. Web users would do so also have to ask permission. Many websites use adblockdetectie without notification, so that they would act illegally.

The Authority Consumer & Market says, but at the RTL Z in the Netherlands there is an exception to the European directive that underlies the cookie scheme. If a script or no violate the privacy of visitors, the notification and consent requirement does not apply. According to the ACM and the Authority Person Stat is a case of when adblockdetectiescripts and analytical cookies.

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