Activision acquires developer of the game “Candy Crush” in exchange for $ 5.9 billion




Company “Activision Blizzard” said Activision Blizzard on Tuesday it had agreed to buy the “King Digital Antertnment” King Digital Entertaiment, which is the developer of the game “Candy Crush Saga” Candy Crash Saga famous, compared to $ 5.9 billion, in an effort to increase its portfolio of games Smart video-oriented devices.

This combines the acquisition of one of the biggest names in the portable gaming market with “Activision Blizzard”, the company developed a number of video games combat, such as Call of Duty and World of Warcraft, and that in a time when the popularity of smart devices Games experiencing tremendous growth.

It is expected that spending on mobile games, according to research “Digi-Capital” company Digi-Captial, during the current year up to 29 billion US dollars. The revenue is expected to reach this category of games about $ 45 billion by 2018.

He noted Robert Kotake, CEO of “Activision Blazrad” in a statement that mobile gaming is the largest and fastest growing opportunities for growth in the field of interactive entertainment, said “We will have one of the most portable gaming companies successful in the world and her talented to provide great content to new customers, in areas new geographies across the world. ”

And dependent company “Digital Antertnumeint King”, which was founded in 2003, the so-called “free business model”, which allows running games for free, but charge a fee for additional features or virtual items.

Although the company has more than 180 game, but the game “Candy Crush Saga,” the most famous, as the number of users of this game, according to the company, more than 158 million user daily, and more than one billion daily play session.

Thanks in fame game “Candy Crush Saga” to the Facebook company. As the game was originally designed to play on the social networking site, before issuing a copy of which smart devices.

The successful game “Candy Crush Saga, which is the first time to a network Facebook launched in April / April 2012, quickly to gain wide acclaim in the ranks of social games, and then release a copy of the operating system” EOS “came in November 2012, and the system Android The following month, in part to help increase the success of the game.

A year after their issuance, it has excelled this game on other popular games, such as the game “Happy Farm 2” Farmville 2, on Facebook, and succeeded in becoming more “EOS” system applications the operator of the devices Apple Downloads in 2013 .

The company is working “Activision Blazrad”, which is famous for its platforms to develop games for the games which are manufactured by companies such as Microsoft, Sony, and Nintendo, to expand digital prospects in recent months. The company, based in Santa Monica US state of California began converting its sales to the Internet, which now accounts for three-quarters of the company’s revenues.


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