Adblockgate – Google bought a White List for Adblock Plus




Google paid money to get past the advertising on its search pages and the AdSense advertisements on other sites to AdBlock Plus. After the discussion about the business practices of the operators ad blocking AdBlock Plus has now arrived in larger media, some journalists have carried out detailed research. The Austrian magazine horizon found this out, among other things, that Google is likely to be a major contributor to the AdBlock Plus operator.
# Adblockgate – Google bought a White List for Adblock Plus

On the demand Eyeo GmbH is not willing to inform them about their partner among operators of large sites, but refers only to its own website where the following passage from the agreements to the so-called “acceptable advertising” is read:

“Whitelisting is free for small sites and blogs. However, the care of these lists demands considerable effort on our part, and this task can not be fully handled by volunteers, as is the case with the common filter lists. Therefore, we are paid by some of the larger parties supporting unobtrusive advertising, which wish to participate in the initiative for Acceptable Advertising. ”

What is important is the portion, according to the one of “several large parties paid” will remain open but so far who this is. horizon , however, asked to Google and received the following reply:

“Adblock Plus has announced that search ads and sponsored results on Google and AdSense partner websites search for” Acceptable Ads “list are suitable. This list already includes a number of AdSense for search partners, as well as ads on Amazon, Reddit and Yandex, “it said of a Google spokesman. Specifically, this means that Google is so obviously pays money to the Eyeo service, to be carried forward their own advertising – even that which is connected via AdSense and is involved at sites other than Google’s own. That Google gets displayed even installed AdBlock Plus its advertising, anyone can prove this to yourself by simply Google search for a request uses.

In most cases, the advertising will be seen below the input field before the actual search results. Even with Yandex, Reddit or Amazon this is obviously way. How Google made its ad on the whitelist, is currently questionable. As claimed Eyeo chief Till Faida that Google is like any other business, the public have used AdBlock Plus forum to make it were an “application” on activation. In fact, the only matching entry, the Google URLs originates contains, of Faida itself the “vote” on whether AdBlock Plus would continue to pass through Google’s advertising was done quickly: Only a few users reported at all to speak after Faida his Entry 18 June had set. Just three days later, he announced that Google’s advertising is now available on the White List …


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