Adobe Creative Cloud will see some customers 833 000 increase

Dec

12

2015

The number of customers of Adobe’s Creative Cloud subscription service rose in the fourth quarter with 833.000, which is 150 000 more than analysts had expected. The increase would be due to consumers and hobbyists. In particular, Lightroom would be popular.

In addition to professional users Adobe knows also attract many new customers. These include consumers, hobbyists and people who previously would never go for this kind of product, “Adobe CFO Mark Garrett in an interview late on Yahoo News know.

According to Garret elect 52 percent of the customers the most comprehensive Creative Cloud subscription, which costs 60.49 euros per month. This subscription includes all programs from Adobe, including Photoshop, Illustrator, Acrobat and Dreamweaver. Other customers go for individual products, Lightroom would thereby be the most popular. Probably many photographers opt for the Creative Cloud photography package, which includes Adobe Photoshop and Lightroom and 12.09 euros per month cost. The app version of Lightroom has recently become free for Android and iOS.

Because of the influx of new users Adobe sees profits growing steadily since the transition to the online revenue according to analyst Samad Samana is almost complete. This allows cost play a smaller role. Revenues from digital media runs to $ 875.3 million, which is equivalent of some 800 million euros. This is a significant percentage of the total turnover of Adobe, which is converted 1.19 billion.

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