Advertising company avoids enforcement after privacy violations – update

Jan

20

2016

The Personal Authority has imposed a penalty on the Dutch advertising company YD Display Advertising for behavioral targeting. The company avoids enforcement by transferring responsibility to a company in the UK.

personal authority YD Display Advertising in the penalty report also called Yieldr, violating according to the Authority for the Personal Data Protection Act by personalized ads, which were based on previous browsing habits, to show users. They had not given explicit permission for this kind of processing of personal data for behavioral targeting. To put an end to these practices, the supervisor, the company had a measure imposed a fine of 25,000 euros for each week that the company did not abide by the measure.

However, the advertising is responsible for the processing of personal data in the meantime moved to a company in the UK. The regulator says that therefore the Act is no longer applicable and therefore can not be taken against the company. The British regulator would be informed, but to take it announced no further action by the differences between the Dutch and British privacy laws.

The Authority Personal assumes that in 2018 the new privacy regulation or general data protection regulation takes effect. This will eliminate many of the differences between national systems of privacy laws and have the effect of supervisors should cooperate more.

Update, 16:44:

CEO of Yieldr, Mendel Senf, late Tweakers that he does not agree with the conclusion of the Authority for Personal Data. The company would, following the lengthy research activities have continued in the UK because it would there meet the Privacy Act. This conclusion follows also from the fact that the British regulator will take no action. According Senf Dutch privacy watchdog interprets the rules too strict.

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