Amazon expands advertising service to go to compete with Google’

Aug

23

2014

Amazon is planning to expand. Been advertising platform from That would WebColos want to compete with market leader Google. First, Amazon would like to bring. Ads on its websites under their own management

It reports the usually well-informed The Wall Street Journal, who argues about resources protection. The new advertising system Amazon would want to go to compete with Google: according to the business newspaper ads system exhibits similarities with Google Adwords. Probably the company wants the large amounts of user data it collects with its Web services use to personalize the ads.

Initially, Amazon would like to use to take care of themselves. Ads on its websites advertising program Only later online store would also like to take care of. Ads on other websites The advertising service Amazon would want to tap into. A new revenue

Amazon already has a limited advertising service, which among other advertisers called Product Ads lets make or cause to advertise on Amazon websites or products. However, the company is still largely dependent on Google for showing ads.

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