Amazon pre-delivery practices




Amazon pre-delivery practices

Amazon is so well aware of their customers that they want to send the parcel before they order it. Last month, the U.S. retailer received a patent for the so-called anticipatory dispatch, which means pre-delivery of the goods to the customer – before he presses the virtual button “Buy”, writes The Wall Street Journal.

The new system can shorten the delivery time and convince consumers refuse to visit the traditional shops in favor of their virtual counterparts. In a document submitted to Amazon U.S. Patent Office, said that the delay between ordering and delivery of goods can deter visitors online stores from shopping.

So, Amazon says it can pack and send the products in transit where it will wait for its future owner as long as he does not dare to make a reservation. No account is taken history of orders, queries, Filter baskets and other important factors, such as holding the cursor on the image of a product.

Amazon is looking for various ways to reduce delivery times. The company is constantly expanding its warehouse network to do nightly delivery and next day delivery. Last year, Amazon announced that it plans to deliver small purchases using unmanned aerial vehicles .


Unfortunately, Amazon does not indicate how much time you can save by using a new type of delivery. A company spokeswoman declined to comment on this topic.

Pat Amazon is not surprising. Today, many technology companies are trying to guess the desires of users. For example, connected to the Internet refrigerators reminded to restock food and smart TVs analyzed habits of viewers and their own record digital broadcasts. Software Google Now, in turn, anticipates what information the user may be interested.

Advancing shipping may well be suitable for delivering just arrived in the sale of books, as well as goods that the buyer wants to have a direct or by a certain date. In addition, Amazon can offer the customer additional or alternative product that is closest to the place of delivery.

In case of refusal to purchase the pre-sent the goods, Amazon can sell it at a discount or offer as a bonus or gift for loyalty that will encourage repeat sales.

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Tags: Amazon , E-shop , Patents .


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