Analyst: iPad sales in 2015 will continue to fall, 12.9-inch model will not save the situation




KGI Research analyst Mi Chi Kuo shared pessimistic forecast of sales iPad. According to his estimates, Apple in 2015 to supply 30% less tablets than 2014, a hypothetical model of iPad Plus with a 12.9-inch screen will not save the situation.


Apple at the end of 2014 for the first time recorded a decline in annual sales iPad, while some competitors managed to finish the year in the black. According to a study last year, the company sold about 63 million iPad. For comparison, sales in 2013 amounted to 74.2 million units. Thus, the drop was about 16%.

Apple recorded a decrease in deliveries in the iPad and “fruitful” the fourth quarter of 2014 relative to a year earlier – the first time since the American company to market in 2010. Sales of iPad, unlike the iPhone and Mac, decreased – by 18% in units (to 21.4 million) and 22% in cash (up to $ 9 billion).

According to the forecast KGI Research, in 2015 Apple sells no more than 44-45 million iPad. The most dramatic decline over the previous year, the company expects the first quarter. Apple put “only” 10.1 million tablets that 52.7% lower than a year earlier, analysts predict. Reduced deliveries in the second quarter will be 30-40%. Falling for the full year will be at 30%, according to Mi Chi Kuo.

The expert expressed confidence that the situation with the sale will not save and exit 12.9-inch model, which will offer “an improved user experience.” According to him, the emergence of iPad Plus lineup epplovskih tablets is not much impact on the overall volume of supply of these devices.


It should be noted that Apple is still the leader in sales of tablet PCs, and a tendency to reduce supply is typical for most manufacturers the “first tier”. Negative trend analysts attributed to the increase in the diagonals of the iPhone. According to IDC, for this reason, reduced selling iPad. Plates Apple – one of the main drivers of the market, so the dynamics of the market depends on the sales of “apple” tablets.

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