Analyst: lower prices for Windows-based PCs will increase sales of Apple computers




In October, manufacturers of personal computers running Windows have reduced prices in the United States to historic lows, according to OSP, citing a study NPD Group. Although the decline in prices to consumers always like the consequences of its business can be both negative and positive.


The average price of Windows-notebook in October was $ 430, which is 10% lower than last year. Large retail chains – Best Buy, Walmart and others, as well as large manufacturers can withstand aggressive pricing, but many others – no. The market is waiting for the next consolidation.

More importantly, that the price reduction will affect the performance offered by manufacturers of computers. Sales in the notebook segment more than $ 300 in October fell by 10%, the newspaper notes. This delays the spread of laptops with touch screens and hybrid devices. Meanwhile, the touch interface is one of the main features of Windows 8, and 10.

At the same time from the lower prices on the PC will benefit Apple, letting computers Mac, targeted at the upper price segment. When the PC is released for the low price, consumers are willing to buy a durable and high-quality system, are more likely to turn to the “Apple” products, analysts say.

It should be noted that the market share of Mac computers in the III quarter of calendar 2014 has broken the historical record. Delivery vehicles in the United States, it is estimated IDC, totaled 2.34 million: this is 13.4% of the market and in third place behind HP and Dell.

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