Android allows applications without installing them experience and supports interactive advertising




The company announced Google announced the launch of two features of the new system Android, the first to experience the applications from within ads without installing them, and the second to browse interactive ads.

And available for the first feature that bears the name of Trial Run for all applications developers who want to deploy their applications by AdMob ads from Google’s ad network, which currently carry advertising for more than 650 thousand application. It which can application developer to provide suffix APK test version of its application, focusing only on content while ignoring the log in and review features screens, and when you see the announcement will be displayed Try and run the demo version test button for a period not exceeding 60 seconds, the user to decide later if he wishes install the application or not.

And said Hsiao Sissie, director of advertising on smart devices division, said that a lot of users who buy or install applications, but they do not they use only one time at the most. She added that Google’s research found that the application of one out of every four applications are never used after it is installed.
Interactive ads

The Google running the beta version of the application on the cloud servers For this reason, users do not need to install the application in order to try it, and after the end of the 60 seconds, the application download or ignored option appears.

The second feature, which carried the Interactive Interstitials name it allows any developer create an interactive version of the declaration by the language of HTML 5, where they can, for example, more than one image included with the possibility of moving them by touching the screen in different directions to review the content, and this useful feature for business owners that offer a lot of products, where the user can see the content store before you load the application.
Interactive ads
Interactive ads

It is noteworthy that Google began to use a feature broadcast applications in the search results in the month of November elapsed, which succeeded in completing this process by the application is running on the clouds and their own servers, to the then broadcast the video clip to the phone user displays search with the application interface results like on the user’s search options, which can control the results and interact with fully control device.


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