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Android KitKat: Google operating system called chocolate bar
Android Kitkat rus
Google has announced that the next version of the popular Android operating system will be called «KitKat». The same name is a chocolate bar manufactured by Nestle.
First mobile platform is someone else’s name. Talk of the transaction between the tech giant and the largest producer of food took time. According to the news agency BBC, Director of International Cooperation Android John Lagerling turned to Nestle on the issue in November 2012. And in February of this year, the exhibition Mobile World Congress in Barcelona, the companies agreed on joint use of brands. According to the executive vice president of Nestle, the final decision was taken within an hour.
Google says that none of the parties had made no settlement. The transaction should be regarded as an advertising campaign: 50000000 KitKat chocolate bars in 19 countries around the world will be marked with Android and will offer buyers the chance to win a tablet Nexus 7 and gift cards Google Play. production of new wrappers began two months ago. But this is the new name of the operating system does not even know the employees Google. Inside the company, version of Android 4.4 is still all called Key Lime Pie.
To celebrate the partnership, Nestle has released 500 chocolate bars KitKat, made in the form of a logo Android. Production of sweets was conducted at a secret location in Europe.
It is worth noting that in the U.S. – a key market for Google and Android – KitKat brand assigned to a company Hershey. According to the source, Google has settled and this moment. American KitKat will also be wrapped in a wrapper with the logo of Android.
Why KitKat? According to The Verge resource representative of Google, KitKat bars are the favorite sweet Hiroshi Lokheymera, chief engineer of Android. For a long time the head of the icon used KitKat as “Avatar” to your account in Gmail. In 2010, colleagues Lokheymera KitKat wrappers decorated the door to the office Lokheymera.
Android KitKat 1
However, some critics point out the pitfalls of such a transaction.
If you associate your brand with others, you inevitably begin to associate with a second brand. It would be naive to think that the reputation of a brand does not affect the reputation of another – warns expert on branding, Simon Myers of consulting firm Prophet.
In the past, Nestle was subjected to harsh criticism for the promotion of powdered milk for infant formula in developing countries. There were also cases of detection of Salmonella in Nesquik cocoa and dog food manufactured in factories Nestle.
Around Google also been discussions. Recently, the U.S. government has stated that Android is becoming increasingly attractive operating system in terms of the spread of malicious software than any other mobile platform. This summer has been found in the world’s most sophisticated Trojan for Android .
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Tags: Android 4.4 , Google , KitKat .
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