Android vs iOS: so it is with the faithful, select the entry




How loyal can you be a mobile operating system over? The majority of users will remain loyal to their previous system and also does not change the brand of the terminal. Unless there are BlackBerry users. This opt in only 10% of the cases for another smartphone brand.

In iOS, the percentage of voters with 78% recovery are highest. Despite the small device selection. Only 14% of people who used an iPhone, then switch to Android . Android itself has 67% loyal users. 27% of Android users switch to iOS. Unfortunately there are no figures returner, so people who have first, then used Android and iOS are then changed back to Android. Or of course vice versa.

Also interesting are the numbers of users who are upgrading from a feature phone to a smartphone. The trend goes to Android. 50% of newcomers choose an Android device. Here Apple has to catch up and this could possibly address with an entry-level iPhone. Select only 39% as the first iOS smartphone operating system.

Coming back to Blackberry. Where changes inclined towards the BlackBerry users? Almost half (48%) opts for iOS, one third (34%) for Android. Windows Phone is shunned by exchanges as well as the # SwitchToLumia campaign of the Finns did not help. 3% of Android users have opted for the next Windows Phone operating system, just 1% of iOS users made it to.

Smartphone Loyalty

In terms of equipment manufacturers is also Apple with 78% at the top. Who had an iPhone, will again increase with high probability an iPhone. Samsung users are also a bit far-loyal brands, 52% of those who had a Samsung device, now have one again. Here the large device selection certainly plays a not insignificant role.

Former Nokia users opt in equal parts for Apple or Samsung devices (30% each). HTC, LG and Motorola have to laugh a little. Only a fraction of users previously had a unit of the same brand. From Motorola and LG users to change more than one-third each to an iPhone (Motorola: 34%, LG: 35%). Although HTC users also like to switch to the iPhone (31%), Samsung catches in this case but more from changer, namely 35%.

The top dogs at the manufacturers are definitely Apple and Samsung. The other manufacturers are practically the only addition for Android. This is reflected also reflected in the market share . How many people were interviewed, is not known to us, the figures are from June, so there are no general statement.


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