App Annie: Advancement of the retail apps is imminent

Oct

29

2016

artikel_app_annie App Annie has released a new report. This time, the future of apps for the retail sector has been concerned. It is certainly surprising that the German market, known as “Land der Digitalmuffel”, is internationally the largest growth market for apps from online shops and retailers. For example, Germany’s “Bricks & Clicks” segment, which means apps from conventional retailers such as Media Markt, H & M and Tchibo, increased by 30%. The online first purchases at vendors such as Amazon, Zalando or Idealo Shopping rose by as much as 70% between July 2014 and July 2015.

In the ranking list of the most popular dealer apps, it looks quite balanced between pure online shops and vendors who also have store shops. So no one can be amazed that Amazon occupies the first place. However, in the top 10, for example, also the Apple Stores ranked second and H & M in 3rd place. Following Zalando and Idealo Shopping in the positions 4 and 5 respectively. On place 6, for example, the discounter Aldi South. Retailers expect mobile retail sales to climb to US $ 220 billion in 2016. This would be an increase of 53% over 2015.

Retail apps app-annie

App Annie also sees building sites for retailer apps: it is important that the apps do not pay too much attention to battery recharge times, cautiously handle notifications, and offer customers rewards for their use. This strategy is also known for example from apps like Pizza.de, which often offer pure app vouchers.

Traders could in turn link their rewards with Android Pay. According to App Annie, this kind of networking is the result of customers: around 66% of the traders, who last year saw a decrease in customer loyalty, did not have their own app at the start. Of course, this can only be a random correlation, but could also give an indication that the app usage of the customer traders is generally more anchored in the user’s memory – and the app users then just march into the store.

It is of course also useful to offer customer service directly through the app or to connect the applications with the shopping experience in the business. For example, there is the possibility to check the inventory of individual articles via the app, in order to possibly save an unnecessary journey. Do you use your own apps? For me, Amazon’s app is installed, as with almost everyone. Apart from that, I had the apps of Saturn and Media Markt in use, but then quickly changed back to the normal webshops in the browser, because the applications zipped at that time. Maybe I’ll give the apps again a new chance.

If you want to download the App Annie report on retail apps for free, you will find that site here .

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