Apple: 5 predictions that did not come true in 2014




2014 was one of the most successful in the history of Apple. Market capitalization reached $ 650 billion. It is rumored that only one IV quarter will be sold from 65 to 75 million iPhone. But not all experts’ expectations were justified.


Apple capitalization reflects investors’ confidence in the future of the company. But more and more ideas Tim Cook lays on the most “future” day. In a sense, Apple is still very conservative business, innovating quite slowly.

This does not mean that consumers are disappointed. On the contrary, they are happy that Apple has long nurturing technology, not letting them on the market until they start to work as it should. The American giant has once felt like it strictly judged when tied to a new version of iOS own maps, full of errors and defects, for which Cook had to personally apologize to the users. Perhaps this is one reason why Apple did not hurry to bring new products to market in 2014.

Edition Vestifinance offers to remember that expected from Apple and did not wait for the last year.
1. iPad Pro

How much noise was agreement around Apple and IBM to develop joint solutions for business … Experts vengeance talked about the issue in 2014 a new model of tablet PC specifically for business users, which will be used for the expansion of Apple’s corporate environment. Several times in the minds of analysts and journalists postponed release date, and this year is over, and iPad Pro as there was no and no. In 2015, it can be a real challenge for the business, because people are less willing to change their old plates with new ones, and iPhone 6 Plus size has a little different from the iPad mini.

2. Apple Watch

Hundreds of various renderings and the most fantastic concept art, a huge number of rumors and speculation, leaks and assumptions of production experts. All this now makes no sense: Apple has officially introduced its “smart” watch Watch, at the same time really surprised not only fans of apple products, but even professional analysts and the mobile industry. Unfortunately, the predictions do not come true and the device does not appear in the market in 2014. Smart watches will go on sale not earlier than February.

3. New Coming iPod Classic and iPod Touch 6G

In late 2014, Apple has officially announced that the era of iPod Classic came to an end. Some analysts had hoped that the specialists of the company will be able to breathe new life into the device. It was assumed that this device would be quite expensive, and it will buy the real music lovers, ready to lay out a round sum for the sound quality and workmanship and the enormous size of your library. But in the end not even Apple launched the sale of the sixth generation iPod touch, only knocking the price of the previous model. Against this background, there are doubts that the iPod as the product is viable.

4. TV iTV

Analysts Piper Jaffery said recently that “smart” TV from Apple will be available in 2016. Well, it is strongly at odds with the expectations that the experts were given earlier. Even in 2013, the buzz in the market about the negotiations between the company from Cupertino and major suppliers of video content. Apple could become one of the most powerful players in the fast growing market of smart TV, but do not see any sense to add another product to your existing set-top box Apple TV. US giant computer electronics fears of uncontrolled expansion of the product line and yet says nothing about the development of the TV. It should be noted that the market for televisions is in fairly poor condition, so doubt Apple are not taken from the ceiling.

5. “Internet of Things”

When the market has a proprietary technology Apple iBeacon, experts began to talk about what may at any time be made public the company’s strategy in the field of “Internet of Things”. iBeacon, work indoors, supplements the traditional location services (GPS, cell tower signals, and so on. n.). For example, it may, with the permission of the client, which is expressed in an appropriate setting mobile application, open new channels of mobile marketing in the retail industry, to provide additional location-based information to visitors to museums and exhibitions. Part of the “Internet of Things” from Apple should become like beacons, and devices that support the new platform HomeKit. In November 2014 it was reported that in the near future, the market should see electronic devices that are compatible with the platform of “smart” home Apple. But so far this has not happened and we do not see a strong emphasis on the creation of such systems. Apple still relies on the iPhone, iPad and Mac in conjunction with iCloud, though launched a new payment system Apple Pay. Probably in 2015, all of these things add up to a single mosaic.


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