Apple acquires a third-party application for podcasts 1




Apple acquires a third-party application for podcasts 1


Swell в авто

Apple is going to make an expensive purchase. According to various sources, the company acquires application Swell for $ 30 million.

Small start-up analyzes that listens to the user, and based on his preferences creates playlists of podcasts. Podcasts “caught” from the depths of many popular sources, eg, BBC, ESPN, and TED. Among the features is called Swell easy and intuitive user interface that lets you work with the program while driving, ranking among the customers application App Store – 4,5.

According to rumors, the application will stop your work immediately after the deal – this week – and the technology of podcasts used in the Swell, will move into software products Apple. Most likely, the new version of iTunes or iOS Podcasts, sluggish user adoption.

Neither Swell, nor Apple has reported the deal have not been confirmed. At the same time, the world’s leading media write about the deal as a fait accompli.

Recall that at the time of the report on the financial performance of the third fiscal quarter, Tim Cook said that over the past 9 months, Apple acquired 29 companies. The largest purchase was the last time, as we know, the acquisition of Beats. The transaction value was $ 3 billion.


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