Apple acquires analytics company for music data




Apple has taken over the American company Asaii, says one of the Asaii investors. The company offers analytics services for music data, including a Discover service based on machine learning to identify emerging artists.

The founder of start-up accellerator The House, one of Asaii’s investors, told MusicAlly that Apple had taken over the company. Axios also notes that the LinkedIn profiles of Asaii employees state that they are now employed at Apple. Asaii also announced in the past month to stop its services on October 14, last Sunday. According to rumors, Apple would have paid less than a hundred million dollars for the company.

Asaii mentions on its website that it provides a so-called Discover service, which seems to be intended for record labels. This makes it possible, among other things, to obtain information about an artist and to receive suggestions on the basis of machine learning about artists who will ‘appear on the charts within ten weeks’. There is also an api that can be used by companies for generating recommendations, algorithmic playlists and fighting fraud.

It seems obvious that Apple will make the purchase to supplement its Music service. The company has previously done a music-related acquisition in the form of Shazam. It completed the acquisition in September , removing the ads from the app. Apple Music competitor Spotify recently announced that it would also allow artists to work who are not linked to a label. They then immediately receive the income they generate through the platform. Spotify also regularly takes over companies, such as the French machine learning company Niland in 2017 .


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