Apple acquires Canadian company specializing

Nov

22

2017

in enhanced and virtual reality technologies
Apple acquired a Canadian start-up specializing in enhanced reality and virtual reality, TechCrunch reported on Tuesday, amid rumors that the US technology giant is developing independent glasses of enhanced reality.

The site, which specializes in technology news, informed sources that Apple paid $ 30 million for the acquisition of the enhanced reality company “Vrvana”. With Apple’s refusal to comment on the report, a number of employees of the Canadian company moved from Montreal to Apple’s facilities in California.

Farfana is known for having developed a device, not yet launched, called Totem , a hybrid lens that combines enhanced reality technologies with virtual reality in a single device that provides what the company calls “the extended reality.”

The “extended reality” glasses are designed to integrate internal hardware that tracks not only the location of the user’s head, but also traces the location of the user’s hand to facilitate manipulation of virtual reality objects.

Apple’s acquisition of Fervana comes two weeks after a Bloomberg news report reported that Apple, which is seeking to develop a revolutionary product behind the iPhone, plans to develop an enhanced reality camera by 2019 to launch in the market in early 2020.

Unlike the current generation of virtual reality glasses that use the smartphone as its engine and display, Apple will have its own screen based on a new processor and operating system, Bloomberg quoted people familiar with.

While virtual reality has the advantage of making the user live in a secluded digital world, the enhanced reality is different in that it combines real and virtual reality by overlapping images and data with the surrounding environment. Apple CEO Tim Cook has more than once shown his interest in the enhanced reality and his preference for virtual reality.

“We’re already seeing things that will change the way they work, play, communicate and learn,” Cook said. “We simply believe that enhanced reality will change the way we use technology forever.”

Apple has set up a team to work on enhanced reality projects a few years ago, Bloomberg said in March. Led by Mike Rockwell, who formerly ran the engineering department at Dolby Laboratories, the team grew to include several hundred engineers, who are currently working on many hardware and software projects under the T288 T288 code name.

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