Apple acquires Emotient Technologies facial recognition




Complete company Apple’s acquisition of Emotient specialized in the field of artificial intelligence company, specifically facial recognition techniques as Facial Recognition WSJ newspaper confirmed on Thursday, January 7.

Founded Emotient company in 2012 and succeeded in getting investments amounted to US $ 8 million, also collaborated with companies such as Google to use their systems inside the glasses Google Google Glass, where they are taking pictures of people using the camera to the regulations then in knowing the mood of people.

Apple said the site TechCrunch, on completion of the transaction, that Apple acquires the period between the second and the small companies without having to reveal future plans or the reason behind these deals.

CNBC news network confirmed the news through tweets published at the expense of Twitter, where she said that Apple acquired the company Emotient emerging, without the presence of the price of the deal so far.

It is possible that the American company take advantage of algorithms and techniques of the company in the application of TestFlight which allows users to test applications before officially issued, or can be included within the iAd advertising platform for Apple to get to know the feelings of the users while watching the ads.

Nor is the first acquisition for the company Apple on facial recognition technology companies, in the month of November officially acquired Faceshift company specialized in the development to identify the expressions and movement of the user face techniques are digitally Bmhakadtha, in real time on the computer, through cartoon characters drawn in advance , where its technology has been used in the production of the movie “Star Wars” Star Wars latter.


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