Apple again raise prices in Russia to prevent the resale of technology in other countries




Apple is planning a new rise in prices for their products, according to Rbc one of the Russian partners. Due to the weakening of the ruble before the end of 2014 prices may increase by another 10%.


Prices for Apple smart phones and other products of the company have increased at the end of November 2014. Then the price increase was 20-25%. For example, the price of the iPhone 6 c 16GB then increased to 8,000 rubles to 39,990 rubles. But because of the collapse of the ruble will continue to Apple once again going to raise the prices of their products. The manufacturer shall send the appropriate letter next week .

According to sources, Apple had to raise prices this week, but due to the fact that the partners of the company are deficient in many devices and users expect delivery of your already paid orders, Apple delayed the increase to avoid negative feedback. Insiders expect that prices will rise by at least 10%.

Another source in one of the retailers know that Apple will go to higher prices in the event of further devaluation of the ruble. Among fear that the weakening of the ruble again lead to the fact that the company’s products will become cheaper in Russia than in Europe. This imbalance can lead to resale units in other countries.

Besides Apple price revision and other manufacturers. On December 16, Samsung will increase the recommended retail prices for a number of smartphones and tablets in the premium segment, the company said in an official letter. Change occurred in three devices – smartphone Galaxy Note 4, which rose from 36 990 to 39 990 rubles., Tablet Galaxy Tab S 10,5 (LTE), it rose from 26 990 to 29 990 rubles. and tablet Galaxy Tab S 10,5 (Wi-Fi), whose price rose by 2 thousand. rub., to 24 990 rub.

On December 1, the price of smart phones increased the British Meridian Telecom Group, which produces Chinese phones Fly. Cost models has increased by about 7.5%. So, smartphone Evo Tech 4 worth 6990 rubles. instead of 5990 rubles. Increase occurred due to the weakening of the ruble, but it did not affect the company’s sales. According to the company, sales of smartphones are actively growing both in money and in pieces due to seasonal factors – before the New Year people buy phones as gifts.

Manufacturer of luxury Vertu smartphones due to exchange rate difference was in the same position in Russia, and Apple two months ago: Vertu Aster model in Russia is now worth 241,000 rubles., And in Europe – € 4,900 (359,000 rubles.). It turns out that in Russia, this phone costs a third cheaper than in Europe – in Russia Vertu buyers can save 118,000 rubles. (€ 1600).

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