Apple, along with U2 creates a musical high-resolution format, which is “to make people pay for music again”




As it became known, soon Apple is planning to launch a new music format of high quality. Development is carried out together with the musicians of the group U2. The purpose of the project, according to informed sources, – ‘make music fans to pay for music again. ”


According to Time, free laid the iTunes album «Songs of Innocence» was only the beginning of cooperation with U2. Apple in conjunction with the Irish rock band working on a new music format. “Secret Project” will encourage people to pay for music and wean her from listening to streamed or, worse, from downloading “pirated” files.

The idea is to help not only the stadium groups, but also for beginners music market. “Composers are not on tour. Cole Porter would not sell T-shirts with his portrait. He would never have gathered stadiums, “- said Bono.

U2 was not the first who expressed concern over the current state of the music industry. Earlier drastic changes to limit free download music through the Internet called many famous musicians.


Close collaboration with U2 Apple explains long-standing relationship with the corporation musicians. They began in 2004 with a special series of iPod, which were produced with the engraved signatures of the four members of the group. Frontman of U2 Bono was friends with Steve Jobs, and the producer of the label Universal Music Group, which produces albums of Jimi Yovina became a member of the acquisition of Beats Electronics.

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