Apple among the three largest suppliers of tablets in the Russian market




Tablet shipments to Russia in the III quarter decreased by 1.4% to 2.37 million units, and in terms of money supply decreased by a third, to $ 501.4 million. Apple ranked third in the list of major suppliers, after Samsung and Lenovo.


In Russia, for the III quarter of this year shipped about 2.37 million tablets, which is 1.4% less than the same period in 2013, according to Kommersant , citing a study IDC Quarterly Tablet Tracker. In this case, in terms of money market declined immediately by 33.4% – up to $ 501.49 million. During the quarter, the experts took a fixed exchange rate to the dollar – 36.2 rubles. for $ 1, that is, shipments of tablets in Russia in July-September amounted to 18.154 billion rubles.

The first line in the list of leaders in the Russian market takes tablets Samsung (16,9%), followed by Lenovo (15,5%), Apple (9,1%), Asus (9%) and Digma (6,8%). «Samsung reclaimed the title of the largest supplier of tablets in the third quarter in Russia, but the share of the company for the year fell from 22% to 16.9%. In the premium segment continues to be the undisputed leader Apple », – said the study. According to her, the growth of the supply of tablets in 2014 slowed significantly, and many of the world steel producers to review their business plans, understanding that the period of rapid growth in demand over. “In addition, the plates exerts pressure segment of cheap laptops and smartphones with large screens,” – explained in the IDC.

Interest in tablet computers in Russia remains at a consistently high level, and the dynamics of purchases – rather an internal process of interaction between the manufacturer and the retailers argue in “The Messenger”. According to the company, reducing turnover from sales of tablet computers due to the dominance of devices on the market value of less than 5 000: for the third quarter figure was 45% of all sold in Russia devices.

In the sales structure of the reporting period on Android tablets already occupied 89% in quantitative terms (compared to 81% a year earlier) on iOS – 9% (vs. 17%), in the revenue as Android continues to dominate – 73% (66% in July-September last year) compared to 24% for iPad (30% a year earlier), estimates the “Euro”. According to the retailer, among vendors in the number of sales leads Samsung – 15%, the share of Apple – 9% (in terms of revenue, both manufacturers occupy 24% of the market).

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