Apple and Google: End of confrontation




Apple and Google: End of confrontation


Jobs vs Schmidt

Remember serene in 2007, when Steve Jobs and Eric Schmidt stood together on the stage and talked about the fact that between Apple and Google «actually possible to combine non-merger”? The idea was to create a symbiosis of a company with the most advanced technology, excellent operating system, which produces the world’s best equipment and world leader of the cloud services. As a result, users are able to use Google services through native applications Apple. You can recall the Google search in Safari, still about cartographic power Google, used in the application “maps” for the iPhone OS.

Jobs vs Schmidt 2007

Then a rival iPhone OS – Google offspring called Android. Jobs began a “third world war” against the new operating system, the opposition has grown and the relationship between the two companies as a whole. Logical continuation of the situation was that Schmidt left the board of directors of Apple, then in the latter case did not go very well, but the difficulties were temporary.

I do not know whether or not you noticed, but the confrontation between Apple and Google recently somehow slightly abated. Apart from some minor skirmishes and provocations . Moreover – no losers in the war, both sides won.

The key to understanding a win-win situation of confrontation between the two giants of the digital world is that each of them is interested in different things – in fact, the direct contact points as grounds for a serious confrontation, no. Sphere of interest Apple – profits from selling as many of their devices. This, in general, it turns bad, if not to take into account Samsung. And Google needs data exabytes of traffic everywhere, and even user data to fill the brim its incredible capacity data centers.

So why Google got into open confrontation? Where is the so-called “profit”? In what sense the emergence of Android? One gets the feeling that the original release of the new mobile operating system was a bit of a safety net for Google. That gave access to the mobile segment of users, another way to collect data, such a convenient source in Google could not give to someone else. But to ignore such a symbiosis with Apple, even c eye to the conflict, also did not make sense. Piece of cake is too big.

Do you need proof? – Please. Simply list the products Google, available on iOS:

Google Now
Google Maps
Google Earth
Google Drive
Google Play Music
Google Plus


The entire set of core services Google works fine on the current version of iOS. And it does not seem that Google in order to maintain its exclusivity, something deprives mobile devices part of Apple. War here and does not smell, is not it?

Of course, there are some applications where the services Google can not compete with proprietary applications Apple. Can not compete on foreign territory, on Android-powered devices is different. For example, Google Now will never become a substitute for Siri, Chrome is unlikely to become the native browser and Gmail app would not replace the Mail in iOS. But here lately questions begin to arise: it seems that the latest versions of iOS Apple still more concerned about the profits from the sale of equipment than does Safari … But! It looks much more plausible if we look at the application perfectly realized Gmail, Chrome and Google Maps, especially in the latest versions, in full compliance with the ideology of iOS 7, where there is no hint of the kind of alienation. Google keeps on these three pillars, and it would be strange if they had not been neglected, even in versions for iOS.

It seems that when you buy a device that works on iOS, feel about the same as when buying a Mac with a processor Intel: Mac to get all the benefits of OS X software, together with the possibility to use without any difficulties Windows. In light of the above is interesting to note that one of the main arguments for buying the device on Android – «it works better with the services Google» – now began to seem so very controversial. In fact, between Apple and Android devices is no difference – iPhone 5s you or Google Nexus 5 – both of them, you can use Google services without restrictions. Needless to say, with the exception of some small things at the level of system integration that is likely sooner or later leveled at all.

This article contains material macworld. and Fraser Speirs.


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