Apple buys service for personalized playlists for Podcasts




Apple reportedly buys a service for personalized playlists for podcasts. Writes that the usually reliable tech site Re / Code. Apple would be tens of millions of dollars to give for the service, which was struggling to attract users.

The service, named Swell Radio, focuses on the North American market and dishes out podcasts for users based on user preferences and which podcasts have been bugged. According to Re / Code to pay Apple converted 22 million for Swell.

As a result of the acquisition Swell will make their own apps unusable. The app is already out for iOS and is for Android in beta. The app, according to Re / Code never been a success, despite the fact that investors in tasks converted millions of euros. The private promo video shows mainly use the app in the car, where Swell would be. Created

Apple would presumably with the people, technology and interface Swell refresh his own podcast app. The private podcast app from Apple is not very popular and gets low ratings in its own App Store.


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