Apple buys ‘social’ location service Etter Spot




Apple has taken over the company behind the social location service for an undisclosed sum Spot Etter. That would be the card service Maps of ‘relevant’ data can provide, the better to compete with for example Google Maps.

The acquisition is mainly related to the technology behind Spot Etter and knowledge of the two founders, Stephen Tse and Johnny Lee. Those two worked for Google for a time to the Maps service of the Internet company. According to TechCrunch Apple does not take all other employees of Etter Spot on.

The Spot Etter app collects recommendations from friends about certain places as a “social” layer to add to a map service. It is based on an algorithm that searches content from friends on sites like Facebook, Twitter, Instagram and Foursquare. In total, the list of the algorithm included thirty sites, including Yelp, Zagat, The New York Times, Michelin and TripAdvisor.

Founder Johnny Lee has them on the website of the company that the current Spot Etter will disappear. The app was in the summer of last year, more than five million users. It is not known how much Apple has paid, but according to TechCrunch, investors ‘satisfied’.

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