Apple CEO Tim Cook sees more in augmented reality or virtual reality




Apple CEO Tim Cook said in an interview that he sees much more in augmented reality than virtual reality. Until now, his company has no product presented to using one of two techniques.

As the host of the American ABC’s Good Morning America asked a question about virtual reality, says Cook that both virtual augmented reality both “incredibly interesting”. “But my own view is that augmented reality, the larger of the two is probably by far.”

He sees more, because users still perceive the same physical environment without the technology closes them. “Augmented reality allows us both to sit here and really be talking here, but we also can see other things. Maybe that’s something we talk about and maybe it’s someone not physically here but whose may seem as if that person is here. There are a lot of cool things, “said Cook.

According to the director of Apple virtual reality in the long run less commercial interest. “It can be very cool, but in the long term will be less people there are interested in.” Nevertheless, Cook sees applications Fri, especially for education and gaming.

Apple has no products that are made for augmented and virtual reality, unlike many competitors. Google has been Cardboard – Daydream and platforms, Samsung has partnered with Facebook Oculus daughter the Gear VR , Oculus itself sells Rift , HTC came earlier this year Vive and Microsoft has Hololens development. The latter is the only one that works with augmented reality.


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