Apple chief designer told about the function of “soft awakening” in Apple Watch




This week’s Senior Vice President of Industrial Design Apple Johnny Ive visited the award ceremony of the Museum of Modern Art in San Francisco, where he was awarded the Lifetime Achievement Award for his achievements in the field of industrial design. At a meeting with journalists, dedicated to this event, a top manager told about a new promising product – watch Apple Watch.


According Quince, the project of “smart” clock Apple is the most difficult of his career. Create a smart watch was much more difficult than iPhone. The gadget has become the most personal device company and a very rich product, the designer said. One of the interesting features of novelty is a function of the soft awakening.

“Just yesterday, someone from the engineers told me -” Wow, you know what I did? I set the alarm, and in the morning he woke me up to touch my hand. Apple Watch not awakened neither my wife nor child. Just a fantasy, “- said Ive.

Watch Apple unlike analogues have no standard vibration motor, and special linear movements Taptic Engine, which provides a tactile response. In other words, the gadget as it concerns the human wrist.

Technology Taptic Engine involved not only in the alarm clock, but in almost all standard applications. When the user receives a notification, the wheel turns Digital Crown or clicks on a display, it feels tactile contact – different for each type of action.


“Combined with the quiet sounds which reproduces specially designed speaker driver, Taptic Engine becomes unobtrusive and well thought out way of notification and uses more of the senses” – describes the technology Apple. With Taptic Engine owner “apple” bracelet can transfer to another user heartbeat Apple Watch.

In the speech in San Francisco, Ive said he was convinced that Apple Watch will open a new category of truly ‘smart’ hours.

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