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Apple closed the Russian online shop for price revision
Apple closed the Russian online shop for revision of prices due to extremely sharp fluctuations in the ruble. The last time the company has revised the prices of their techniques in rubles at the end of November. Apple partners are expected to learn new prices until the end of this week.
“Due to the extremely sharp fluctuations of the ruble Russian our online shop is currently closed for revision of prices” – quoted by RBC representative of Apple.
The company has already raised prices for its products on November 26. Then the cost of iPhone, iPad, iMac has grown by 20-25%. A source in one of the partner companies Apple has previously said that the American company is going to increase prices, if the exchange rate of the ruble against the dollar and euro will fall further. Apple fears that its products will once again be cheaper in Russia than in Europe or the US, and this imbalance will lead to its resale to other countries.
December 15 ruble during day trading session fell to a record 9% against the dollar and the euro. The official rate of the Central Bank on December 16, is 58.3 rubles. the dollar and 72.7 rubles per euro, and on December 17 – 61.2 rubles. and 76.2 rubles. respectively.
Due to the growth of the dollar cost of the iPhone and the iPhone 6 6 Plus in Russia has declined below the European (40 thousand rubles, or 440 euros at current exchange rates, and the EU iPhone worth 700 euros) and the US. According to sources, at the end of the week Apple should send a letter to the new prices for equipment.
Now the cost of iPhone 6 c 16GB in Russia is 39,990 rubles., With 64 GB – 46 990 rub., With 128 GB – 52 990 rub.
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