Apple completes acquisition of Shazam and removes ads from app

Sep

24

2018

Apple has completed the acquisition of Shazam. Earlier this month, the European Commission gave permission to the American company to take over the music recognition service. The app remains for the time being and will be advert free.

Shazam always on mic Apple does not say why it removes the ads from Shazam, but mentions that from then on users will be able to use the service ‘undisturbed’. It is unknown if the ads disappear from the version for iOS and Android, although that is obvious in view of the announcement. Shazam worked with ads as an earnings model, but for Apple that income is probably not necessary.

The app will continue to exist for the time being. Often after an acquisition, Apple takes the app from a company offline temporarily. This happened with, among others, Siri and Workflow, which later came back under Apple’s own name. In other cases, the app disappears from acquired companies and a technology later came back as a function. It is obvious for Apple to integrate Shazam into streaming service Apple Music, but the manufacturer makes no known about that.

Apple confirmed in December last year that it wants to take over Shazam. An acquisition price was not then announced. According to a previous rumor , Apple is willing to put an amount of approximately 341 million euros on the table for Shazam.

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