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Apple excels at all the companies in the 2015’s holiday sales season
The company has made Apple a higher proportion of sales compared to the rest of the technology companies, during the global festive season in December / December of the preceding year.
The study Flurry Insights Inc., a subsidiary of Yahoo, that Apple proportion reached 49% of the total devices that have been activated during the holiday season, is superior to Samsung which has achieved 20%, and Nokia 2%, and LG’s 1.7%, and finally Xiaomi by 1.5 %.
The study believes that Apple’s response to the requests of the market and the production of large volumes phones helped the American company in control of the holiday season, especially as the overall percentage of the sales of large-screen smart phones last year amounted to 27%, compared to 13% in 2014.
And achieved a small cell ratio of only 1% of the total holiday season sales, while outperformed phones medium-sized like iPhone 6 or Nexus 5X on all devices by sales amounted to 54%, compared to 27% for large phones like the iPhone 6 Plus or Galaxy S 6.
Tablets sales ratio fell by 4% compared to last year, where the increase amounted to only 18% of the 2015 holiday season sales, while 22% achieved in 2014.
The study pointed out that mobile tablet Phablets, which is characterized by large-screen like iPhone 6 Plus, advanced significantly during the past two years, in 2013 amounted to sales ratio in the holidays only 4% season, while contributed to the festive season in 2015 at 27% of total sales.
It is noteworthy that the mobile medium-sized, which comes screen size of between 4 to 5 inches, always achieved the highest percentage of sales, in 2013 contributed 64%, while contributed to 63% in 2014, and finally 54% last year.
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