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Apple has to be a problem if it does not make a big iPhone
Smartphones with big screens running out Apple’s business at both ends of the spectrum. Tomorrow, according to all the invitations, the company will introduce a new iPhone and possibly smart watches iWatch. The world community is sure – and this is confirmed by the numerous leaks – that the “apple” corporation decides to increase the size of your display device of canon.
What are the so-called fablety, phones with large screens, which can not with my iPhone four inches? The reason is not only in the aesthetics and cosmetics. At this time, the company has to play catch-up.
Some of the most compelling data, which writes Wired, which demonstrate the need to expand the screen Apple iPhone, comes from the software maker Adobe. Archenemy Apple sifts the huge volume of Internet traffic in search of industry trends. A new report released Monday, based on analysis of more than 18 billion visits on the Internet, Adobe researchers concluded that work with the browser on the screen for more than four inches has doubled in a quantitative sense. At the same time, web traffic passing through the device the size of an iPhone or less fell by 11 percent compared to the same period last year.
And news for Apple getting worse. At some point last year, visits to the browser from the plates exceeded similar action on smartphones, according to the metric Adobe – and it shot back to Apple. But since then views the browser on the tablet slightly decreased and smartphones rose again, and again – thanks to the big screen.
“At both ends of the spectrum that the middle part takes views from iPhone and tablets,” – said principal analyst Adobe Digital Tamara Gaffney.
Popular, but for how long?
There is no denying that the Apple device still define most of the mobile Internet traffic. Apple has enough popularity.
But the absolute Apple’s market share does not predict a good future prospects for her. Decrease in web traffic, measured Adobe, parallel stagnation in sales of iPhone – it all has an effect. While the figures are surprising in themselves, the growth curve begins to flatten out, and this trend will not save the new features like Touch ID and changing the design of iOS 7. At the same time, sales of the iPad are reduced along with the increasing popularity of fabletov.
According to Adobe, at least Apple will not offer users a large screen that they want, that should seriously bestow Samsung.
“Samsung phones are becoming more useful for browsing and devices Apple – less,” – says Gaffney.
Tonight, the world will know whether Apple will listen to what its users want. “It is believed that the release of a large smartphone badly affect the sales of tablets Apple, that is certainly not in her best interest,” – says Gaffney.
COX messages, social networking – no
The new report also includes Adobe look at a few other trends, including the transition from social networking to instant messaging applications. While Apple loses screen sizes, it benefits from instant messaging.
According to Adobe, link exchange via iMessage increased more than three times over the last year. Such exchanges on Facebook fell by 43 per cent – and this is a good reason that the world’s largest social network was willing to shell out $ 19 billion for WhatsApp. “People are less willing to share data with the major networks, including Facebook. Facebook has a definite place in our lives and is not going anywhere, but it is unlikely to grow in this direction. ”
Facebook is not even the largest mobile social network, judging by the valuable web traffic in a relative sense. More at Pinterest. Almost two-thirds of active clicks Pinterest accounts for mobile users. Then there are the people Twitter, and Facebook takes the third place. Since clicks turn into buying the most profitable flows go from Tumblr users on the tablets, which bring an average $ 2.57 per visit. For comparison, on Facebook, the figure is $ 1.55, while Twitter – 1,11 dollar.
Another interesting finding is that people do not use plates in cellular networks – at least a little. Almost 93% of tablet traffic sent to the Wi-Fi-channels, according to Adobe. People just do not want to pay for a separate internet connection for their tablets.
“As Wi-Fi is becoming increasingly available, and mobile plans are becoming more expensive and limited, people tend to go to the Wi-Fi, even on phones – says Gaffney. – Telecommunication companies with their data plans, in fact, teach people to switch to Wi-Fi ».Viewing:-152
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