Apple has won the hearts of fans of PC




Apple has won the hearts of fans of PC


Bullseye on lawn

Apple hard to fight with Microsoft in the global PC market . And not only because of the high prices on the same Mac Pro or iMac: Microsoft has long held its “tentacles” in this direction, without much blood winning corporate segment and ordinary consumers. It would seem like only yesterday that the company owned 95% of the market, and Apple at this time led a bitter struggle for existence.

Since then, the Cupertino significantly strengthened its position in the computer market, but Microsoft to them, of course, so far away . Nevertheless, Apple has found another way to entice owners of PC on its side. Corporation has released iPhone, iPad and iPod.

These three stunning product turned everything. Users can not choose to buy a Mac, but few could resist the temptation to become an owner of a smartphone or a tablet from Apple. As a result, the company began to “penetrate” into the homes of fans of Windows, and it allowed her to not only earn a huge amount of money , but also become the most expensive corporation in the world. Than to win from Microsoft its “kingdom», Apple created its.

Most interesting is that the cases shared PC and iOS-devices incredibly much. According to Business Insider, citing a study of analysts from Morgan Stanley, in the period from 2011 to 2013, the number of users of the iPhone and iPad to PC owners already increased from 30 to 70% and continues to grow to this day.

Popularity iOS-devices

It is noteworthy that the most revenue Microsoft gets from corporate sales of its software, including Office, and the revenue department “Devices and entertainment” though growing, but is not the main source of income for the company. Apple, by contrast, gets his billions with the iPhone and iPad.

Microsoft’s revenue

Microsoft now acts as a catch-up in the market of smartphones and tablets – for the development of its mobile division of Nokia even bought last fall.

Apple is quite happy with the current situation – due to the high extent of the iPhone and iPad more and more customers want to get a complete ecosystem of iOS-devices and the Mac.


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