Apple held a New Year’s a win-win lottery in Japan [Video]




The first day of 2015 in Japan was held folk fun called “fukubukuro” or “bag of happiness.” For residents of Japan on January 1 is not only a holiday, but also a day of great shopping. On this occasion, seven Japanese Apple Store opened two hours earlier than usual.


The current “fukubukuro” at the Apple Store has cost 36,000 yen (about 15 000) and included various gifts. In each bag were Apple TV, wireless headphones PowerBeats 2 battery Mophie Powerstation Battery Juice Pack and backpack Incase Icon Slim backpack. For some buyers catch was even more successful. In addition to the standard set, they found the 11-inch MacBook Air, as well as case and adapter Twelve South PlugBug laptop.

In “bags of happiness” across iPad mini 3, 16-gigabyte iPad Air 2 and wireless speakers Logitech UE Boom. Others were 16-gigabyte iPod touch, and iTunes Gift Card $ 400 par value. As a result, the cost of the goods several times higher than the amount paid for a surprise.



Tradition “fukubukuro” dates back to the end of the Meiji era. On the first day of the year in the 4-5 am eager crowd freebies Japanese rush to the shops. There are exhibited carefully sealed packages of thick bright paper cost from Sena to mana. What’s in the package – no one knows. Bags can feel, smell, touch on weight, but the mystery remains a mystery. Seller would not tell what’s inside. Usually things in the package cost twice as expensive than the cost of “fukubukuro.”

Strategic this operation can be called, for the simple reason that on the first day of sales, many well-known department stores are doing the most impressive revenue for the full year. For most ordinary Japanese usual bag of happiness – is part of a New Year mood associated with the cheerful expectation of something good and unexpected.

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