Apple hired the famous British DJ Zane Lowe




Apple continues to recruit the best talent in the run-up to the launch of its new music service. According to informed sources, the company invited into their ranks the famous British DJ and radio host Zane Lowe.


Apple plans to deeply integrate service Beats Music, bought last year, in its software – Music application for iOS and iTunes for OS X and Windows. The result is a completely new strimingovyh service designed to compete with Spotify (recently changed his mind to run in Russia), Rdio, Pandora, and the like.

Apple is in serious preparation for the launch of the project, so picking only the best. For British DJ Zane Lowe has a reputation trendsetter in the world of music, able to unleash the artist simply by inviting him to their evening broadcasts. He is credited with at least two successful experiment of this kind – c singer Adele and soul duo Gnarls Barkley. Before leaving to Apple musician thanked the leadership of BBC Radio for long-term support of all its undertakings. In the same place he worked for 12 years.

The new position and responsibilities Lowe Apple has kept secret. However, with high probability it will go to the team to work on a new strimingovyh service.


A distinctive feature of the service will be tight integration with stored on the iPhone music library user. In particular, while streaming your favorite tracks can be purchased and downloaded to their device. In addition, the analysis of user tastes program will be used for recommendations. The service will be and social functions – can fouls users and artists.

It is assumed that music news Apple will officially present to the public in June at the annual conference for developers WWDC.

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