Apple iPhone 5C: Why did you buy the cheap you?




What have we done to us in advance thought of what an iPhone is probably made of plastic cost? 399 € was the unanimous opinion that I like so at the IFA 2013 in Berlin was able to capture.


But it was well known, completely different, Apple will have a whopping 599 euros for the device. Certainly a difficult step for the company from Cupertino. Long gone were the days when you had an iPhone plastic on the market. One other materials established as the “gold standard”, while other manufacturers continue to put on these plastic and a premium model in the range 500 – 700 euro settled.

But what is the iPhone really 5C? The colorful iPhone for people who want a different color? The iPhone for people who do not have as much money in your pocket? The latter is utter nonsense, Case 1 would apply. It has people in mind, which extends the facilities that want something colorful – although there may be cases in abundance.


100 euro charge to iPhone 5s, not really a question, to which device the tech-savvy user accesses, right? Maybe it was Apple’s strategy not to make for this reason the iPhone 5s pre-order. Have taken up an iPhone 5C Once all. Nevertheless, the iPhone 5C will certainly sell furiously when the telecommunications providers offer attractive bundles. In this country, many people still buy a device, which of course is reflected in the price.

In Apple’s homeland of fun is different – here the devices are almost always offered with contracts, so that the purchase price is less important – the best example was the Moto X. Technically, there are certainly better hardware, but it is not always known to RAM, GHz and Co. It’s about a device that is running that you have fun with it and that the app offer is right. That was my opinion at Apple have always the case, even the iPhone 5s I have nothing to complain personally.


The iPhone 5s will find buyers, the iPhone 5C certainly – but the latter will always have to put the question of why there no “big” iPhone was. Costs “only” 100 euro more. Wondering why you have bought a better unit – although of the same generation – a fact that Apple’s customer certainly does not know. You just had in the past, an older unit, so you now have a “cheap” device. Apple’s iPhone 5C is chic, but also some € too expensive. And the covers? They do not go.

Apple is in trouble with the iPhone 5C, the premium argument does not count anymore. Other manufacturers will be pleased.
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