Apple: iPhone growth falters because people want cheaper smartphones




The growth in sales of iPhones falters because people buy cheaper smartphones. Apple says that in internal documents that it released in the U.S. lawsuit against rival Samsung. What Apple wants to do, that development is unclear.

Apple claims in the documents , which have put the site online Re / code , that growth in smartphones mostly in devices that cost less than $ 300, converted almost 220 euros. The number of units sold in this category is approximately 70 percent of the growth. The market for devices with screens larger than 4 “is equal to nearly 40 percent of the growth. That comes out together at 110 percent, because the market for devices that cost more than 220 euros and screens have up to 4” just shrank. “Customers want what we do not have,” Apple concludes on the slide.

The iPhone maker also concludes that providers are less keen on selling iPhones, partly because “unfriendly policy” from Apple. Furthermore, the manufacturer thinks that competitors do better hardware and in some cases, have set up. Better ecosystem They also spend ‘obscene’ amounts of money on marketing and retail. That Apple is presumably referring to Samsung, which is known to spend lots of money on both consumer-oriented marketing as rewards for staff, for example, telecom shops.

There have been months of rumors that Apple wants to meet the consumer demand for smarthones with larger screens. Accommodate in any case greater iPhones Whether the manufacturer is also working on cheap smartphones, remains unclear; from another document did however indicate that Apple was considering making. based only on the iPod touch inexpensive smartphone However, this document dates from 2011, making it unclear whether the device will still come.

Apple has published the documents themselves in the new lawsuit against Samsung in the United States. The case began in the past week and will continue this week. In that case the fighting cocks are trying to convince the other patents infringed. Jury it Apple relies inter alia on patents for “Slide to unlock” the lock screen and the ‘bounce back’ patent. Apple won an earlier trial with a jury of citizens based on those patents, but judges in Europe were less impressed. Including a Dutch court found that “slide to unlock” should be. no valid patent

Slide from Apple’s lawsuit against Samsung

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