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Apple is back in the top 10 most popular brands on the version of BrandIndex
By the end of 2014 returned to Apple and Google in the top 10 most favorite brands among US consumers, compiled by the agency YouGov. Previously, the two companies did not come out of the ten companies they trust the most.
Analysts measure the level of perception of the brand based on interviews with 1.2 million adult US population. In 2014, Apple gained 22.6 points, which allowed her to stay on the sixth line. US giant computer electronics behind the technology brands such as Amazon (29,7 points), YouTube (26,3) and Samsung (24,6). Google was on the 7 position.
In last year’s ranking BrandIndex Apple and Google did not have – they have lost the confidence of Americans because of the numerous scandals. Blame It on the image, followed by the United States very closely watched, analysts stress. And from Apple, and Google, he then suffered a lot: Internet Corporation was involved in high-profile espionage scandal connected with the NSA, and the iPhone and iPad maker was accused of conspiring to raise prices for e-books.
Top 10 companies in 2014, according to BrandIndex:
In YouGov indicated that the positive reputation of Apple in many ways provide loyal fans of the brand – it can not boast of one of the participants in the top 10. However, there are those who criticize the company. Thus, the survey showed dissatisfaction update iOS 8 and the advent of free music album U2. Positive feedback received through the Apple iPhone and iPhone 6 6 Plus.
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