Apple is planning digital television guide for Apple TV and Co.

Aug

5

2016

Apple and television: This is a rich history. Again and again there were rumors that Apple should have optional plans for their own TV or planning a private television service. Apple itself said nothing, but in the end it is believed that the ideas from Cupertino came primarily in the US with cable operators or broadcasters as ABC, AMC, HBO and did not go down. So nobody readily wanted to move into Apple’s ecosystem probably because is yawed even after subscribers. But apparently Apple now has a new ace in the hole: There should be plans for a comprehensive, digital television guide.

That Fernsehzeitung should then not only to the set-top boxes turn Apple TV be available, but also to the Apple iPad and iPhone. The trick is that Apple this probably does not want to focus on classic TV channels but streaming services. For example, users could then go through the offers of HBO ( “Game of Thrones”), Netflix and ESPN in Apple’s digital TV guide and directly retrieve only a click their contents – without the individual Apps of content providers to open separately. Sounds like a powerful idea which could ensure greater usability.

For Apple would at that concept of advantage that the company would not negotiate a direct deal with the broadcasters and streaming providers because it would provide substantially only the surface. Over a single login, it would be to Apple’s idea possible for users, clenched access their content from various providers. As I said, a great idea, especially if you just at different platforms series, movies and Co. consumed. However, the plan just goes on naturally, if providers have interest in such a central platform. Apple also requires the metadata of the provider to make its digital television guide meaningful way. Much Apple gets here anyway to include it in Siri. But if Apple data may be clamped for purposes other law, can provide only speculate.

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What Apple would have of the concept when mitverdient not directly on the consumption of content and subscriptions? The company had a software puzzle piece more to bind users to themselves. Should Apple thus also establish long term a major hub for accessing digital content, new monetization options could arise and the market power would grow.

According to Re / Code are senior managers from the TV industry of Apple’s plans but again not too impressed. Although they welcome fundamentally the idea to make their content for users easier to find, but fear a loss of control. Spoken Simpel may HBO in its own app issue new Series scales to ” Silicon Valley highlight” and Co. prominently on their own. In Apple’s central television guide that would be impossible and would compete in the overview with other providers.

Currently based comprehensive but in any case only on rumors. Especially since Apple’s digital television Newspaper probably initially only for US users would be relevant where the sender structure has generally assumed a completely different form than in Germany. Apple for years has been fighting it, in the TV sector to score a similar coup as with iTunes in the market for music. So far, Apple occurs but more or less on the spot.

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