Apple is preparing to produce the next two iPhone




Apple is preparing to produce the next two iPhone


In the second quarter of this year, Apple plans to launch mass production of an updated iPhone, which in size and shape will be similar to today’s version. Everything points to the fact that the next generation iPhone will debut in the summer.

At the same time, Apple continues to work with its Asian manufacturing partners to a less expensive iPhone , which could reach the market in the second half of 2013, writes the influential U.S. newspaper The Wall Street Journal, citing people close to the production of such a device.

4-inch smartphone is likely to adapt a few blocks from the more expensive iPhone. According to available information, Apple is considering various options for the color of the phone, but the company’s plans remain unclear. An Apple spokesman declined to comment on rumors.

Previously, the business newspaper has reported that the Cupertino-based company is working on a so-called “budget iPhone», which can be available in retail stores this year. Analysts agreed: exit next iPhone will be in the summer.

Rumors about the release of two new iPhone suggests that Apple suffers from significant pressure from rival smartphone manufacturers offering their products in different price ranges. The emergence of new market participants, as well as the growth of the Korean Samsung Electronics have made some changes.

“Today, the market for players no significant differences”

– Analyst Neil Mouston from Strategy Analytics. According to him, to get around Apple, to follow the example of Samsung and products to market faster than any other, increasing the volume. A major Chinese manufacturer of smartphones already aiming to place Apple .

“The revolutionary design – that’s a panacea.”

It is unclear what the new iPhone will be different from the “fifth model” for the hardware. Apple frequently updates the processor and the phone’s camera. But despite this, the five-year iPhone called junk .

Roughly in the middle of this year, the company will release the next version of the operating system iOS, reported by other sources.

Not surprisingly, Apple CEO Tim Cook continually refused to comment about the company’s plans to release a less expensive cell phone. Leadership is trying to save the image of the company as a manufacturer of premium mobile products. At the February investor conference, Mr. Cook made ​​it clear that Apple is not going to produce “cheap” product. religion does not allow .

Investor confidence in Apple fell. While in September last year, the company’s shares were sold at a price of 702 dollars, the present value of – $ 436.

Analysts believe that a revolution in the market can devices with flexible displays and wearable electronics. Some companies have started to move in this direction . Race “smart” clock started.
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