Apple launched the system iBeacon in their retail stores




Apple launched the system iBeacon in their retail stores

Apple Store

Rumors that Apple is going to launch the technology iBeacon in Apple Store, walked since June this year , but until now the timing of its implementation remained unknown. Nevertheless, yesterday the news agency Associated Press reported that the system already operates in all 254 U.S. retail stores corporation. This is evidenced by updating the official Apple Store app for iOS, which adds support for iBeacon.

For more information on the technology application has a special section, which describes the working principle iBeacon and some types of alerts that the buyer will receive a retail store. Among them emails about promotions, information about a particular product, fast receive online orders and much more.

iBeacon в приложении Apple Store

The new system will be useful not only to customers Apple Store, but the company itself. With iBeacon Apple can lure shoppers into their stores with the other end of the mall, analyze customer behavior and even cope with queues during the hours when the flow of customers reaches its maximum. All this will greatly improve the level of service in retail stores, although now it is a claim only in the most capricious customers.

How does it work iBeacon? Apple first sets in their stores about 20 special sensors, which will bind your smartphone or tablet. Then they automatically detect the iPhone and iPad gadgets when hit into range and begin to send a variety of information on devices like the prices, discounts and other events taking place at the moment in the Apple Store. In other words, iBeacon will do everything to ensure that the buyer is not passed by the store corporation.

Добро пожаловать в Apple Store

It is worth noting that the technology only works on devices with iOS 7 and installed with wireless technology Bluetooth 4.0, which, in turn, is thus connecting “bridge” between the sensor and the iOS-gadget. This iPhone 4s and newer, iPad third generation and newer, iPad mini and iPad mini display Retina, as well as the iPod Touch fifth generation.

A month ago, one of the first system iBeacon launched a major U.S. retail chain Macy’s, sizes shops which is ten times more Apple Store. It is unknown how effective was the technology, but it is safe to assume that in the future it will embrace and other retail chains.

Шоппинг вместе с iBeacon

In Russia iBeacon, most likely, will not soon. It is a pity, because its potential is really impressive.



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