Apple loses market share in Western Europe – so what?




Apple loses market share in Western Europe – so what?

Ah yes, the love statistics. This time it comes to market share in terms of smartphone sales in the first quarter of 2013 in Western Europe. Samsung’s triumph seems unstoppable, Apple continues to lose ground. Just once every five selling smartphone was an iPhone, almost every second comes from Samsung.

But what do these numbers really tell from. Sure, Android is the undisputed leader. Counting the listed companies together, Android holds 63%, but this figure only Samsung, LG and Sony includes. And yet it may be somewhere no matter Apple. As Tim Cook said so beautifully, it’s about making the best products, do not have the largest market share.

And he’s right. If you look at what economic impact has iOS, because it’s not just about sales of devices. The eco-system that Apple has created, is not limited to the Apple universe. App developers and accessories manufacturers, the advertising industry, all benefit from the success of iOS. 75% of the money spent on apps are mediated through the AppStore. Here are the two major app stores, Apple’s AppStore and Google Play now. Upon the number of apps on par Apple reached an appliance market share of 20%.

The use of iPhone and iPad in the Internet is many times higher than that of Android, mobile online shopping will take place on Apple devices. So What does a market share if you leave out the all around? Nothing. The smartphone market is still to grow, be a lesser market share does not mean that is less devices of one manufacturer which are in circulation.


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