Apple maintains its lead in the tablet market




Apple maintains its lead in the tablet market



The recent financial report of Apple told us about 13.3 million iPad sold in the third quarter. With the help of IDC, we can evaluate the place the iPad in the global tablet market, and this place has not yet been changed, but the market itself is changing. The world’s supply of tablets increased by 11 percent in comparison with last year, but this is not the merit of Apple.

Исследование IDC

So, despite the decline in deliveries iPad, California-based company managed to maintain leadership in the global tablet market, where they occupy 26.9 per cent compared with 33 per cent last year. Samsung is on the second line with 17.2 percent, and their share is also reduced (18.8 percent a year earlier). Both giants are losing their market share, giving space to grow smaller companies like Lenovo and Acer.

Troika closes Chinese company Lenovo, ASUS shifting to fourth place. Acer is in the top five. The market share of devices that are not included in the top five, has grown to unprecedented proportions, and this is due to the fact that almost every electronics manufacturer today has at least one model of the tablet on the market.

The declining trend in the supply iPad and its share in the world market is not very pleased with both investors and the company’s management, however, the sharing of information on profits, Tim Cook has shown that they are not going to give up. Sales growth in the United States is falling, but in the global market is much better. Besides iPad predicting the future in the corporate sector, which can contribute to the partnership with IBM Apple . Tim Cook said that their tablet has a lot of potential.


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