Apple Pay captures electronic payment market




Payment System Apple rapidly gaining popularity, evidenced report research firm ITG. In November of this year, Apple Pay fell 1% of all electronic payments in the United States.


Service Apple Pay, we recall, was introduced in September 2014, and its official launch in the US market was held in the second half of October. The system allows users to iPhone and iPhone 6 6 Plus make payments in stores and online in a contactless manner – using near field communication technology NFC.

In ITG say that the start of Apple Pay was successful – given the fact that the technology is available only to users of the two models of smart phones and Apple-works not in all stores and outlets. “The share of 1%, resulting in just a month and a half, says a lot,” – commented on the results of research analysts.

According to ITG, 60% of users are using Apple Pay service more than once a week (on average 1.4 payment). In terms of geography leading consumer of organic products supermarket chain Whole Foods (20% of all transactions), followed by the largest drugstore chain Walgreens (19%) and McDonald’s with an index of 11%.

Payment system for Android-devices Google Wallet has existed since 2011 and takes only 4% of the US market.


Previously, network sources said that Apple is looking for a team of employees Apple Pay, which will be working in London. In the position description states that the geography of availability “apple” payment system is planned in 2015 to expand to Europe, Middle East, India and Africa.

It is noted that the London department Apple Pay will work closely with a number of internal and external partners. In particular, the team will use the experience of American colleagues.
Thus, it is possible that Apple Pay system in the foreseeable future and will reach to our country.

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