Apple plans in February to re-brand Beats Music




On Tuesday, Apple has denied rumors of shutting down online music service Beats Music, acquired in May of this year for $ 3 million. Instead, the company is preparing a series of changes to the service. According to media reports, in February, a California corporation plans to re-brand Beats Music.


Previously, a number of thematic publications reported that Apple plans to close the acquired streaming music service, as the company has its counterpart – iTunes Radio. However, Apple spokesman Tom Nyumayr said that information about closing Beats Music untrue. However, he did not specify how the company intends to do with the iTunes Radio.

«Apple plans to abandon the brand Beats Music and integrate the technology into their own services. When the company will show a new version of its service by subscription? According to sources close to Apple, the update will be timed to coincide with the award Grammy, which will be held in February 2015, “- writes John Packowski of Re / code.

It should be noted that at this stage Apple is not responsible for promoting the service Beats Music to the masses. A CEO of Beats Electronics Ian Rogers headed iTunes Radio and now engaged in two projects simultaneously.

One of the potential steps Corporation is a fusion Beats Music c iTunes, but what will the final format of cooperation, the company has not disclosed.

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