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Apple plans to buy rights to name “iPhone” in Brazil
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Apple plans to buy rights to the name “iPhone” in Brazil
According to news reports, closely held company “Apple” U.S. agreement with its Brazilian counterpart “Gradiente Eletronica” for the rights to the name “iPhone” in Brazil.
The report of the American Forbes magazine that “Apple” entered into negotiations with the Brazilian company to get the name, especially after failing to get it through the judiciary.
The Brazilian Institute for the Intellectual Property spent not be eligible “Apple” in the exclusive rights to the name “iPhone” in Brazil, pointing to the possibility ask the company to its phones with the same name in the Brazilian market but it gave the right of owners of intellectual property rights in the prosecution of its American counterpart in the event of doing so.
The Brazilian company working in the field of electronics registered the name “iPhone” in 2000 seven years before the launch of the U.S. company for the first series smartphone versions.
The report added that “Forbes” to “Apple” is currently negotiating with its U.S. counterpart on the other hand, the physical, expected to be a significant amount, especially as Brazilian consumer electronics market is the largest in Latin America.
And hit the “Apple” for a similar position on human name حاسبها Tablet “iPad” in China, and time company asked the owner of the name of $ 400 million to give up his rights, but at the end of the negotiations between the two companies has been settled position to buy the U.S. company for human name “iPad” for $ 60 million U.S..
The company Brazilian “Gradiente Eletronica” put smart phones as the “iPhone” in the Brazilian market are running run Google “Android” which is the biggest competitor for the iOS operating system, made by “Apple”.
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