Apple provides for the first time less iPhones and booked less turnover

Apr

27

2016

As expected, Apple has fewer iPhones shipped in the quarter than in the same quarter last year. As a result, the turnover lower. It notes that Apple no growth for the first time since the introduction of the iPhone in 2007.

Apple was the quarter 51.19 million iPhones. That’s over 16 percent less than in the same quarter last year. The decrease also results in a quarterly sales that is much lower: 50.6 billion dollars, while last year was $ 58 billion. Deliveries of the new iPhone SE are not captured yet, the published quarterly figures cover the period between December 26, 2015 and March 26, 2016. The new small 4 “-iPhone came to the end of March.

That this quarter would be expected reported a decrease in the quantities of iPhones, including by Apple CEO Tim Cook himself. The sales decline is not surprising. Nevertheless, the figures are historically remarkable. It is that Apple recorded a decline in its sales for the first time in thirteen years. Since 2003, the company managed to always record a sales increase in the quarter-on-quarter comparisons.

Despite the declines in deliveries and sales, Apple is still hefty profit. The quarterly profit of $ 10.5 billion. That’s less than a year ago, when it was $ 13.6 billion.

Again, Apple also yielded fewer iPads and Macs. Particularly a decrease in the supply of tablets has been for years and which has now also put on. Apple was 10.3 million iPads, more than 18 percent less than a year earlier. 4 million Macs shipped in the quarter, were a year ago that there are 4.7 million. Deliveries of iMacs and Macbooks thus decreased by 13 percent. Such a decrease was seen for the last time in 2013.

Many analysts had expected Apple when presenting the quarterly figures in January, though it would record a decline in the number of delivered iPhones. That proved not the case; Apple did that quarter 74.8 million iPhones. Narrowly over the 74.5 million of the same quarter a year earlier. These figures, however, made clear that the great growth there is now really at Apple and confirm the new figures.

The expectation is that Apple in the coming quarters will show once again falls in the number of delivered iPhones and that will be displayed on the turnover. Apple does for the coming quarter expect revenues of 41 to 43 billion dollars. A year earlier was 49.6 billion dollars.

According to the Japanese business newspaper Nikkei, Apple’s production of iPhones reduced because the company supplies would sit. Analyst Ming-Chi Kuo, who has a good reputation when it comes to Apple predictions, expect that there will be sold may be less iPhones in 2016 than in 2014.

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